Essay about Coca Cola Marketing Report - 1368 Words

Coca Colas mission statement is broad and impressive, including, To refresh the world, To inspire moments of optimism, and To create value and make a difference. These goals are a big part of the companys marketing campaign, which includes memorable slogans like â€Å"I’d like to buy the world a Coke†, â€Å"Have a Coke and a Smile†, and the most recent â€Å"Open Happiness†. All of these campaigns express a broad theme in order to connect with people from all cultures and backgrounds. Coca Cola has always had a diverse marketing strategy that includes TV commercials, live events, and most recently internet advertising. In early days, Coca Colas marketing was primarily through print and radio. May 29, 1886, the first print advertisement for†¦show more content†¦Coca Colas TV endeavors were fairly small until 1956 when they switched advertisement agencies to McCann Erickson. The number of ads and their production standards increased significantly from 1956 to 1963. In 1963, McCann developed the Things Go Better with Coke campaign, which proved to have worldwide appeal. The expression deliberately translated readily into every major language, turning it into one of the first successful international advertising campaigns. Coca Cola has a history of using their marketing power to send messages about real world issues, which fully embraces their mission statement. In the mid-1970s, the United States was in a state of political uncertainty due to the Watergate scandal and the resignation of President Richard Nixon. They took this as a challenge to remind Americans of their countrys positive values. The Look Up, America campaign showed scenes Americans could be proud of. These commercials showed scenes from typical American life, from professional athletes to ranchers. Each commercial had an announcer who said, â€Å"no matter what you’re doing or where you are, look up for the real things.† These commercials slowly evolved into a new cheerful campaign to celebrate the countries bicentennial birthday 1976. In 1979 Coca Cola introduce one of the most memorable commercials of all time, featuring Mean Joe Greene. These television campaigns slowly evolved while making Coca Cola oneShow MoreRelatedMarketing Strategy Of Coca Cola1664 Words   |  7 Pages A Marketing Strategy comprises of many components which are associated with each other and incorporate a company s publicising goals. Coca-Cola is a foremost example for successful marketing brand that is known and adored all over the world. The origin of a strong Marketing Strategy consists of a proper analysis, exploring all important factors which are required to achieve a desired target. I explore my knowledge of interest to know the effectiveness of the strategies used by a coca cola companyRead MoreThe Utilization Of Social Media Marketing901 Words   |  4 PagesThis report provides a detailed analysis of the significant similarities and differences between the utilization of social media between Business to Business (B2B) marketers and Business to Consumer (B2C) marketers. This analysis is necessary to combat the widely accepted noti on that social media marketing campaigns primarily serve B2C marketing only. To contest this false stereotype, this paper will justify reasons that B2B social media marketing is not only pertinent, but is also crucial in theRead MoreRecommending a Marketing Mix for a Product or Service1604 Words   |  7 PagesTopic: Recommending a Marketing Mix for a Product or Service Executive Summary This report mainly talked about a product-Pepsi. In this report, the purpose was compared and contrasted which 4Ps is better to the Pepsi and wanted more people to buy it. The thesis was compare and contrasts the Pepsi with the competitor - Coca Cola. So the report needed find some information and interview some people. The key finding was that SWOT and 4Ps is very important to the product. And the key conclusion andRead MoreCoca Cola s Competitive Advantage1372 Words   |  6 PagesExecutive summary This report is written on digital marketing and the goal of this report is to evaluate if the activities from it creates and sustain a competitive advantage. The company chosen for this report is Coca-Cola. In the 19th century, Coca-Cola was created by John Pemberton a pharmacist also known as ‘Doc’. He fought in the Civil War, and at the end of the war he decided he wanted to create something that would bring him commercial success. According to Pemberton, Coca-Cola would cure severalRead MoreCoca Cola Marketing Communications : Analysis1499 Words   |  6 Pages Coca-Cola Marketing Communications This article speaks to a discriminating investigation of marketing interchanges materials utilized by Coca-Cola Company, a worldwide drink producer and retailer situated in Georgia, United States. The Coca Cola Company is a worldwide producer, advertisers and dealer of non-jazzed up refreshments and syrups situated in Atlanta, US. Scope of brands claimed by the organization incorporates Coca-Cola, Diet Coke, Coca Cola Zero, Sprite, Fanta, Powerade, Minute MaidRead MoreMarketing Analysis : International Marketing1340 Words   |  6 Pagesprocess of international marketing is start from the domestic marketing to international marketing and after that try to reach global marketing. Global marketing always refers to the globalization. When its about identical product standardization is important which means when a process following for identical product with identical price ,promotion and with same distribution system.globalisation related with standardization marketing mix . When a company decides to marketing a product abroad ,thenRead MoreCoca Cola1486 Words   |  6 PagesAn Effective Organisational Structure - Coca-Cola Company background The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Coca-Cola is recognised as the world’s most valuable brand. The company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitaminwater, Powerade, Minute Maid and Georgie coffee. Globally, Coca-Cola is the number one provider of sparkling beveragesRead MoreMarkething Research of Coca Cola1209 Words   |  5 PagesINTRODUCTION 3 MARKETING RESEARCH 4 MARKETING RESEARCH METHODS 5 PRIMARY RESEARCH 5 SECONDARY RESEARCH 6 THE LINK BETWEEN PRINCIPLES OF MARKETING AND MARKETING RESEARCH 7 CONCLUSION 7 SOURCES 7 Introduction In this assignment I’m going to describe how the marketing research information is used in order to understand customers, competitors and the market environment in a company like Coca Cola. I’m also going to describe how the link between the principles of marketing are applied withinRead MoreCoca Cola Benefits From Carrying Out Marketing Research871 Words   |  4 PagesIn this report, I will be discussing how Coca-Cola benefits from carrying out marketing research in regards to the progress of their marketing tactics. Marketing research Market research is the process of gaining information about your market. Preferably, this is specific information about your target market and the key factors that influence their buying decisions. Market research can be casual and limited in scope and, although it may not be â€Å"statistically significant† research, it can still beRead MoreThe Marketing Campaign For Coca Cola1244 Words   |  5 PagesIntroduction †¨ This report will analyze the digital marketing campaign for the product which is Coca-Cola. â€Å"Share a Coke† is the name of the marketing campaign. In this report,it will analyze two categories of social media which is social publishing media and social community media. The two criteria which is add value and grow sales also marketing campaign is named â€Å"Share a Coke†. Company and product background Coca-Cola is a globalization carbonated soft drink company.My chosen product

The Effects Of Climate Change On The North Atlantic Region...

1.0 Introduction Climate change has progressively become more problematic for coastal societies in recent history as a result of elevated greenhouse gas emission levels across the planet. Increases in sea level and sea surface temperature, as well as atmospheric pressure accretion, are unnatural effects directly linked to increased carbon dioxide (CO2) release into the atmosphere. Some of the sources of these increases have come from the greater use of coal and gasoline for industrial and transportation purposes. Hurricanes (tropical cyclones), most common in the North Atlantic region, have intensified due to this â€Å"global warming†. But occurrences of such events are predicted to diminish (Emanuel, 2011). Hurricanes are expected to form less frequently in the North Atlantic, but they will become more intense and powerful over time. As high intensity hurricanes become more common events along the densely populated eastern coast of the United States, more resilient engineeri ng solutions will need to be implemented by current generations to reduce their destructive impact. 2.0 With or Without Rock Seawall vs. Hurricane Sandy On October 29th of 2012, Hurricane Sandy stormed its way through the northeast region of the United States, causing tremendous damage to coastal areas. The combination of 80-90mph winds and waves in excess of 32ft high caused the destruction of property in northern New Jersey. The level of damage varied even between neighboring boroughs ofShow MoreRelatedThe Effects Of Climate Change On Oceans1284 Words   |  6 PagesIn addition to carbon dioxide levels and surface temperatures, oceans also provide scientists with evidence of climate change. Oceans play a major role in climate change because they absorb almost all (90% from 1971-2010) of the energy increase in the climate system (â€Å"Summary†, 2013, p. 8). Scientists are confident that ocean surface temperatures have increased since the beginning of industrialization (â€Å"Summary†, 2013, p. 8) and that humans have contributed to this ocean warming (â€Å"Summary†, 2013Read MoreThe Causes and Roles of Ocean Currents1289 Words   |  5 Pagesthe depths go back varies on average from 500 to 2,000 years. The deep-water masses are classified according to region of origin and the depth at which it flows. These density currents affect in particular the Mediterranean and the Polar Regions, where the cold and salty surface waters have high density and plunge down to reach the ocean floor. From the Arctic and Antarctic polar regions are then creates a flow on the ocean floor toward lower latitudes. The presence of the currents can be detectedRead MoreGeography Exam Review Essay1411 Words   |  6 PagesEarth? What is a region and how are they determined? What is a transition zone? What are interregional linkages? What are the internal forces and external forces that shape the physical environment? What is plate tectonics, and how does it shape the Earth’s surface? What was Pangaea? What hazards result from tectonic processes? What is the Ring of Fire? What are weathering, erosion and deposition, and how do they shape the Earth’s surface? What is glaciation, and what effect does it have on theRead MoreThe Effect of Global Warming on Thermohaline Circulation2530 Words   |  11 PagesThe Effect of Global Warming on Thermohaline Circulation Kabir Rao1 [1] Industrial activities, such as fossil fuel burning and other human activities such as tropical deforestation have increased greenhouse gas concentrations in the atmosphere. Increasing global temperatures are likely to have extreme effects on global climate and may result in species extinction, changes in agricultural production and deleterious effects on health. Studies have been conducted in recent years on the effects ofRead MoreGlobal Warming May Impact The Functioning Of The Deep Ocean Thermohaline Circulation3173 Words   |  13 Pagesand this creates the North Atlantic deep water, a sinking water mass. Although the sinking phase of the THC is quite spectacular and well documented, upwards movements are considerably less renowned. There is uncertainty surrounding where exactly the upwelling occurs and how this upwelled deep water is returned to the areas of deep-water formation. It is however, known that the Antarctic Circumpolar current and the Drake Passage play a large role in the upwelling phase Changes in the THC may haveRead MoreRegionalism and its Effect on a Unified Canadian Identity1659 Words   |  7 Pagesdifferences that exist between the regions of Canada since the days of confederation. Historically, Canada has developed in different manners depending on the location, leaving a region much different from another. One of the major reasons for this can be seen through the geography of this country. The natural land forms which are present in Western Canada, such as the prairies, are much different from say the coastal proximity, for example, of Atlantic Canada. The climate in relation to the differentRead MoreHow Melting of Arctic Sea Ice Affect Global Warming Essay1828 Words   |  8 PagesArctic Sea Melting Enhancing the Effect of Global Warming in High Latitudes The world warmed by about 0.7 °C in the 20th century. Every year in this century has been warmer than all but one in the last century (1998). If carbon-dioxide levels were magically to stabilize where they are now (almost 390 parts per million, 40% more than before the industrial revolution) the world would probably warm by a further half a degree or so as the ocean, which is slow to change its temperature, caught up. ButRead MoreFactors Of Variability In Re-Emergence Of SST Anomalies1503 Words   |  7 Pageslocal atmospheric forcing. Previous studies have shown that the ML in the midlatitude oceans undergoes substantial seasonal change (Montery and Levitus 1997; Kara et al. 2000; Cronin and Kessler 2002; Kara et al. 2003; Montà ©gut et al. 2004; Halkides and Lee 2009) and, hence, re-emergence is expected to be more likely. Hanawa and Sugimoto (2004) have uncovered the global regions of occurrence of re-emergence and located seven re-emergence areas in the global ocean (see Figure 1.4 in Chapter 1) thatRead MoreThe Sun Accounts For The Earth s Energy1054 Words   |  5 Pagesis known as the greenhouse effect. Greenhouse gasses absorb radiation. This radiation is emitted by greenhouse gasses and absorbed into the Earth, which in turn, heats up the surface of the Earth. By increasing the amount of greenhouse gasses in the atmosphere, the temperature will continue to rise. In the polar regions of Earth, the ice extent is decreasing as a result of the greenhouse effect. As the temperature increases, this causes ice melting in the polar regions. The more the temperature increasesRead MoreWestern And Northern Hemispheres On The European Continent Essay1558 Words   |  7 PagesNorthern Hemispheres on the European continent. Europe lies north of the African continent, south of the Arctic continent, west of the Asian continent and east of the North Atlantic Ocean. Europe is known as one of the most dense natural environments due to the nationâ€⠄¢s strong laws and regulations on recycling, energy efficiency, and pollution. In addition to this, Europe is a trendsetter when it comes to addressing issues related to climate change and global warming. Europe’s current population is 743

Franny And Zooey Essay - 1550 Words

In the novel, Franny and Zooey by J.D Salinger, it is overwhelmed with many themes; the novel also reveals an important message on finding ones self and dealing with the difficulties and struggles of life; these themes consist of religion, egos, and culture. Franny Glass struggles with the phoniness and egotism that spreads through society. She longs to escape her problems and decides to get away from it by withdrawing into spirituality religious values through the Jesus Prayer. She soon realizes the down fall of her solution and through her pains and challenges; she learns how to deal with social unpleasantness. Franny learns that she needs to shed her egotism and act unselfishly. The novel also has many different symbols with†¦show more content†¦The novel also has very much to do with Buddhist thoughts, mostly about the idea of no-knowledge. To achieve wisdom, the Buddhist must clear his head of any negative thoughts or distractions. This process is totally opposit e to Western education, the education that Franny and Zooey live in, which is mentioned a lot of times in the book and stuffs its students with knowledge. Franny criticizes that the poets at her school does not describe anything beautiful in their work, but only get into her head. She is disappointed in herself, as well, for trying to save wisdom through the Jesus Prayer as others save knowledge. But what she does not know is that true no-knowledge cannot be saved. In the beginning of the book, it shows that Frannys boyfriend, Lane, has the biggest ego in the book. The course to Buddhist no-knowledge is very difficult to do. The person would have to let go of their personal ego and selfish concerns to reach open minded beauty. Franny dislikes her professors at her school because they are absorbed in their own egos, and whatever detachment they have is and detachment from humanity. Buddhists try to get rid of their negativity ego and gain up the positive part of the ego. Zooe y tells Franny she has to act, as that is her God-given talent, and use her ego as best she can. Franny cannot let the negative part of her ego interfere by making her criticize the other actors. Instead, she must focusShow MoreRelatedAnalysis Of Franny And Zooey1062 Words   |  5 Pageswere all a part of a quizzing radio show known as â€Å"It’s a Wise Child†. These seven children, all contributing to the show at some point of their childhood grew up having high expectations, and more often than not, being unable to meet them. In Franny and Zooey, J. D. Salinger portrays how success and fame at a young age has lasting negative effects on children and their families. The now grown kids and elderly parents both have issues associated with the drama of growing up popular. The family’s relationshipRead MoreJ.D. Salingers Franny and Zooey1384 Words   |  6 PagesSalinger’s Franny and Zooey is about a twenty-year-old college student named Franny, who is seeking spirituality in her life. She is a member of the intelligent Glass family, whose children struggle with conforming to society after appearing on the television quiz show called It’s a Wise Child. Salinger’s novel is composed of two sections. The first section, Franny, deals with Franny explaining to her boyfriend her distaste for the college environment. In the second section, Zooey, Franny discussesRead MoreEssay on Franny and Zooey and Holden Caufield694 Words   |  3 PagesHolden as a Foil ti Zooey Although they are the protagonists from two separate books, Franny Glass, a teenage girl in J.D. Salinger’s Franny and Zooey, and Holden Caufield, a young man in Salinger’s novel Catcher in the Rye, serve as foils to each other. Both suffer unnecessarily due to their interaction with those whom they are close to, due to their relationships with themselves, as well as due to their views on the world. In the end, however Franny and Holden change their values and thereforeRead More J.D. Salingers Franny and Zooey Essay1220 Words   |  5 PagesJ.D. Salingers Franny and Zooey Works Cited Missing In the novel Franny and Zooey, J.D. Salinger uses the Glass family to deliver his beliefs on religion and society during this time. One way in which he does this is by delivering the novel into two short stories. One deals with Franny, a young female who is at a crossroad with her beliefs, and the other deals with her brother Zooey who tries to help his sister through her difficulties. Once this book was published in 1961, it was an instantRead MoreSalinger’s The Catcher in the Rye and Franny and Zooey1780 Words   |  8 Pagespertains to the protagonists in both The Catcher in the Rye and Franny and Zooey by J. D. Salinger. Both protagonists overcome estrangement when they learn from their siblings the underlying reason behind their feelings of isolation. In The Catcher in the Rye, Holden Caulfield fails to form a connection with others at Pencey Prep and escapes to New York City in an attempt to overcome his alienation. Similarly, in Franny and Zooey, Franny Glass seeks re ligion to cope with her social isolation at collegeRead More J.D Salinger’s Franny and Zooey Essay519 Words   |  3 PagesThe Pessimistic and Bitter Franny Glass of J.D Salinger’s Franny and Zooey Young adulthood is often a time for maturing spiritually. Franny Glass, the protagonist of J.D Salinger’s novel, Franny and Zooey, began to question her religious beliefs, during this time of spiritual growth. Franny’s quest for religion caused her to become pessimistic, bitter, and emotionally unstable.   Ã‚  Ã‚  Ã‚  Ã‚  Franny held many strong beliefs that caused her to view her surroundings pessimistically. After spending threeRead MoreAnalysis Of The Novel Franny And Zooey By J.d. Salinger1443 Words   |  6 Pagesbeings we are. People go through both good and rough times. While some persevere through these times, some crack and acquire fissures. In the novella â€Å"Franny and Zooey† by J.D. Salinger, Franny Glass is undergoing a similar identity and existential crisis which severely derails her life. Disenchanted by the superficiality of the world surrounding her, Franny embarks on a process of purgation, distancing herself from the world along the way. Franny’s folly in assuming that the change she is looking forRead MoreSummary Of Salinger s The Catcher Rye And Franny And Zooey 1966 Words   |  8 PagesAmerican writer’s haven’t only impacted this country, but the world as a whole. Specifically, J.D. Salinger. He is a well-known author who has wrote many influential books such as The Catcher in the Rye and Franny and Zooey. Salinger’s childhood, education, significant people, major influences,and historical events have all had an impact on how he became the face of a literary movement as well as his contributions to the art of American Literature. Jerome David Salinger was born on January 1, 1919Read MoreSummary Of Franny And Zooey892 Words   |  4 PagesIn J.D. Salingers’ Franny and Zooey, we learn about Franny Glass ,the youngest of many kids in the Glass family. Franny is struggling with managing her emotions as a college student away from home. She comes home to her mom ,Bessie, and her brother, Zooey for a weekend visit after fainitng at school. Bessie notices the changes in her daughter and becomes concerned. Bessie wants Zooey to talk to Franny about what is wrong with his sister and begins to pressure him into talking to her. AlthoughRead MoreCharacter Analysis Of Franny And Zooey871 Words   |  4 PagesFranny’s purse, and other objects, bring out characterization of both Franny and Zooey. The objects can signify how disorderly and imperfect they both are, but are known to be these â€Å"perfect† people because they’re really good at what they do. Also, for how famous they are in the ir acting careers. Salinger uses objects as a metaphor for an empty devoted life, dedicated to a spiritual meaning. When Lane meets up with Franny, he says that he is the â€Å"only one on the platform that really knew Franny’s

Hidden Order Book Review - 1058 Words

The summary of the rationality theory and price theory the conclusion of the book. Careful study of Friedmans new book, Hidden Order: The Economics of Everyday Life, will make the reader a better thinker and a more skilled debater, whether the topic is economics, politics, crime, or love and happiness. Economics is not just the study of satisfying insatiable wants with limited resources, as so many textbooks illustrate. Economic science encompasses all human behaviour: people acting rationally to reach objectives. Those objectives include such everyday dilemmas as deciding which checkout lane at the supermarket will be fastest, dating and finding the right person to marry, voting, and protecting ones property. Friedman has very†¦show more content†¦However, we would study in detail and invest a lot of our time while purchasing a car because that benefits us more directly and has more advantage. He also cites the naà ¯ve price theory. He explains that if a bulb company produces a bulb which gives 10 minutes of more light, the company thinks that it will lose out on sales. However, he says that for increases value to the customer the company can charge more per bulb. This way the company will keep earning the same amount of profits. He explains that lot of people forget that for an increase in the value of a product the price can also be increased in accordance and hence the same need will result in the same if not more amount of profits. Friedman’s explanation of the arguments against protectionist trade policies is brilliant and easily understood. One simply needs to follow his explanation of two roommates sharing the responsibilities of cooking and cleaning up afterwards. His description explains why it would benefit the two to share in the work if one of the roommates was better at one job than the other – even if he/she was not better than the other roommate at either job (i.e. he/she is relatively better at a job, even if not absolutely better). From his description, it follows that countries can benefit from trading as long as one of the countries involved is better at producing one thing than another. The books overall theme is the rationality in deciding between the cost and the benefits ofShow MoreRelatedMalala Yousafzai Essay1350 Words   |  6 PagesIn Malala Yousafzai’s book,I Am Malala, she reveals true moments that occurred in her life including tragic, life-changing events. In this excerpt with adjectives and adverbs intact, imagery is incredibly prevalent. As a reader emotions are stirred and anticipation is built as the words fly across the page. Malala poignantly details the struggles she endured in her stand for educational rights and as she was personally attacked by the Taliban. Incredibly, she survived the attack and became an evenRead MoreAgendas, Alternatives, And Public Policy1237 Words   |  5 PagesAuthor John Kingdon’s book entitled Agendas, Alternatives, and Public Policy takes at look at Policy issues and examines how these policy issues became issues to begin with. Kingdon starts his book by looking into how policy issues come to the govern ment s attention. He expresses to his readers that problems get identified when we focus on certain events or changes. Policy is taken over by researchers and bureaucrats, and the political aspect is dominated by members of the government. When theseRead MoreTheories of Dream Content in The Interpretation of Dreams by Freud1450 Words   |  6 PagesFreud. The title of my review is â€Å"The Interpretation of Dreams†. This book was written to find out why do we actually dream and what does it mean in our psychological lives. In Freud’s view, dream is viewed as wish fulfilment. It is known as the satisfaction of a desire through an involuntary process. Therefore it can occur in dreams or daydreams in the symptoms or neurosis or hallucination of psychosis. It requires interpretation to recognize this satisfaction. I chose this book to explore whetherRead MoreDarren Fontanilla. English 101/Reyes. Persuasive Essay1059 Words   |  5 Pagesprostitution? Of course you would feel sick and disgusted. In the book, Somebody s Daughter: The Hidden Story of America s Prostituted Children and the Battle to save Them, Julian Sher explains that prostitution affects young women in America who are usually runaways. There are multiple situations of different victims being sex trafficked all over the United States; however, they are treated as criminals rather than victims. All through the book, Sher clarifies that, child prostitution is an important awarenessRead MoreReading Is Like A Desk With A Hidden Compartment853 Words   |  4 Pageslike a desk with a hidden compartment. There are nuggets in the unsecured drawers, but the truly valuable items will be hidden, unbeknownst to all but the most careful of searchers. The same holds true for a book. One is able to glean information like plot events and fact s, but nothing of substance. The true substance must be sought through careful reflection and introspection. My exposure to books started very early. By the age of one, I was recognizing animals from picture books, and at three yearsRead MoreA Look at the Final Chapter of Timothy Glander’s Book, Origins of Mass Communications Research During the American Cold War: Educational Effects and C1149 Words   |  5 PagesThe final chapter of Timothy Glander’s book, Origins of Mass Communications Research During the American Cold War: Educational Effects and Contemporary Implications (2000) stands as a disappointing example of academic research becoming hijacked by the author’s personal opinion. Focusing on the hidden nature of propaganda in American life, his concluding chapter presents a very drastic view of the individuals who crafted the academic subject now known as mass communications. I see the need for investigatingRead MoreLeadership : Theory And Practice1231 Words   |  5 Pagesprocess, involves influence, occurs in groups, and involves common goals. Thus, he defi nes leadership as a process that occurs in groups which involve influence, and common goals. The book is easy to read and is a good reference to continue to consult throughout one s leadership vocation. Personal reflection From this book, I gained the perspective that leadership is a process and is not necessarily something that is born with and that it is a transactional event that occurs between leaders and followersRead MoreOutline Of A Curriculum Proposal1296 Words   |  6 Pagesof self-esteem in order to produce an authentic curriculum. The materials proposed for purchase for this unit include a class set of 25 copies of an anchor book to be used for shared reading by all students, and five other books to be used for reading aloud and create in class discussions. These book titles are fiction. ANCHOR BOOK: The Dot by Peter H. Reynolds ANCHOR BOOK SOURCED EVALUATION The recommended anchor book which I intent to use for this unit is the fiction book, The Dot by PeterRead MoreThe Disturbing World Of Human Trafficking999 Words   |  4 Pagesinvestigates the often hidden and dangerous side of globalization. Humans have a natural desire to get ahead in life, even if sometimes others have to suffer as a result. This attitude is the catalyst for what is known as modern day slavery. The author sums up his book perfectly when he says, â€Å"We all seek control. Control equals power. Power corrupts. Corruption makes us blind, tyrannical and desperate to justify our behavior.† Indeed he proves that statement true throughout the book. First we are introducedRead MoreEssay on Image Steganography Review1474 Words   |  6 PagesIMAGE STEGANOGRAPHY REVIEW 1. INTRODUCTION With the rapid development of computer technologies and internet, one can get any information through internet very easily. To transfer or convey a message from one point to another is also very convenient in today’s era. People who have internet and computer can get any type of information related to any field without any difficulty [1]. While transferring or communicating on internet safety and security remains an issue. Steganography schemes are

American Involvement in Vietnam War Free Essays

The novel â€Å"Morning Glories among the Peas† was written by James D. Seddon, a mechanic and expert surveillance personnel of the US army. He was one of the US soldiers who was involved in the Vietnam War. We will write a custom essay sample on American Involvement in Vietnam War or any similar topic only for you Order Now In this novel, he wrote some of his experiences albeit fighting and surviving in Vietnam. Nevertheless, he also offered some political issues that he thinks should be addressed by the US government. The Vietnam War was both a military and ideological war. When Vietnam was divided into two parts: North and South Vietnam, tensions were rising between the two nations. North Vietnam had a Communist government supported by both the Soviet Union and Red China. It was headed by Ho Chi Minh who defeated the French during the Vietnamese war of independence. South Vietnam was democratic in government. A duly constituted government was elected by the South Vietnamese under the terms of its constitution. South Vietnam was supported by the United States. When the North Vietnamese army invaded South Vietnam, call for its defense was alerted by the United States. Allied nations of the United States responded and began sending troops to South Vietnam. The United Nations Security Council called for the deployment of troops in South Vietnam to relieve the pressure from the South Vietnamese army trapped in the invasion. The United States, under the presidency of Lyndon Baines Johnson sent troops to Vietnam without the formal declaration of War. Hence, the Vietnam War came to its early phase of battle. The book was about a Vietnam War veteran who saw the horrible events in the war: the bloody massacre of villages by US troops suspected of hiding North Vietnamese, the frequent ambush of US marines in the jungles of Vietnam, and many other events narrated in the book. Since the book is non-fiction, it guarantees a wide range of historical discourse on policies on war and political ideological struggles. Nevertheless, the wide array of schematic dialogues and conjunctures betweens characters provide the audience the atmosphere of intense conflict, of which, the most pervasive is the reality of war as politics and of politics as war. The Vietnam War was the longest war involving the United States (1961-1975), yet it was only the war in which the United States was defeated. The intense realities of the war which the author was trying to convey in his novel was a blanch or result of ideological struggle between the US and the Communist bloc. It was often argued that the United States fought a war of non-sense, but policy-makers at that time were not concerned of practicality, but only of necessity. Vietnam was strategic since it holds the key to the numerous bodies of water surrounding the newly-born democratic republics of Southeast Asia. If Southeast Asia fell to the Communists, what are then the chances for the United States to maintain its ideological dominance? The implication of the author’s argument may hold the key to the very purpose of sending expeditions to South Vietnam. Soldiers were sent to a land where they have no affinities. They were serving a war that does not suit their interests. Added to that, the war seemed to be a reflection of their nation’s stance to maintain world leadership at all costs, by all means. Hence then, the experiences of the veteran in the novel were a reflection of the credulity of the insistence of the United States to maintain its ideological dominance in the form of a genuine â€Å"defense of democracy. † It was in many ways irresponsible, unconcerned, and strategic from the point of view of those who fought in the battle fronts. As for the author, his experiences of senseless massacres of villages, poisoning of wells, senseless killings of soldiers, indiscriminate bombings of cities and towns, were the direct results of this desire: the desire for ideological and military dominance. It was even implied in the title of the novel. Do morning glories really found among peas? Does this serves as an allegory of the conflicting conditions in Vietnam and the United States? Or does this indicate a struggle for ideological dominance? Or simply a way of reiterating the realities of war brought by the things mentioned above? It seems that the novel covered these issues presented, although some of them may be highlighted and some cast aside. The realities presented by the author (who was a veteran of the war) were, in my interpretation, the embodiment of the war policies of the United States. These were policies that prioritize ideology rather than human dignity. The novel also presented the decay of human dignity brought about by the Vietnam War. Human dignity is generally found in the ability of humans to live comfortably without the interference of foreign powers, that is, free development under the term of a just legal standard. The intrusion of the United States into the lives of the South Vietnamese brought them anguish and despair. The United States also suffered because it lost almost 500, 000 men in the war. Nevertheless, it lost the pride and status achieved decades ago. It was generally an unwarranted war. The novel is generally a good source of historical information about the war in Vietnam. It also gives a thorough and clear description of Vietnam; its people, goals, and achievements. Nevertheless, it should be noted that there are some form of biases in the novel; sometimes favoring the United States; sometimes attacking its war policies. For instance, to describe the North Vietnamese as â€Å"senseless killing machines† is generally unacceptable especially for educated men who view these people as freedom-loving. Nevertheless, it can also be argued that the book also suffered from the credulities of a simplistic master piece. Although it accurately describes reality, the author was unable to highlight his literary style in the novel (novice). Reference Seddon, James D. 1990. Morning Glories among the Peas: A Vietnam’s Veteran Story. Iowa State. e-bay bookstore download. http://worldcat. org//22181821? How to cite American Involvement in Vietnam War, Papers

College debt crisis free essay sample

Everyone who desires to go to college one day will eventually be facing the number one question that may or may not make the decision for them; do I have enough money to go? It seems to be the reason a lot of people finish high school and decide to just start working. â€Å"A job after high school helps set realistic expectations and firm up goals† (Johnson). Some kids, fill out the necessary paperwork, only to find out their parents make too much money and end up not going as well. Then there are the kids who decide to take out loans. â€Å"In many schools, 70 percent of the student body must borrow† (PRESS). Sure it seems easy at first, so they get another loan, they get another degree, only to find out that after college, the work force is smaller than they thought and now the debt is hanging over their heads. â€Å"Significantly, about 13 percent said their loans forced them to drop out of college leaving them perhaps worse off than if they never had gone† (PRESS). For some college students working to pay off their debts seems more important than getting the actual college degree. It is important to society that we try to fix this problem. The students applying for college need to be better educated on loans and have a better idea on the job market today, and what degree it will take to get them where they need to be so that they are employable. The Obama administration has taken an interest in this middle class problem. â€Å"The President signed a new law that makes it easier for students to pay back their federal college loans. Starting in 2014, new borrowers will pay no more than 10 percent of their disposable income, and the President recently proposed accelerating this benefit for current students. The law also allows any remaining debt to be forgiven after 20 years. Those engaged in public-service professions—such as teachers, nurses, or members of the armed forces—will have any remaining debt forgiven after 10 years if they make their payments on time† (Action). One of the reasons that this was important to the president was because Barack Obama himself has had his own student loans as well as his wife and was troubled by how long it took to pay them off. â€Å"Though Obama received a scholarship to attend Occidental College, the money ran out after his freshman year. He paid the rest of his undergraduate tuition through loans and assistance from his family† (Soave). Paying off student loans should not be a process that takes our entire lives to do and with the new laws in effect everyone should be able to manage paying off these loans within ten years. Then there is the thought on everyone’s mind; would my college degree be worth the financial burden? Do I really need a college education? According to many different resources, college degrees will in fact earn you a lot more money than no college degree. One article states that â€Å"College graduates now make 80 percent more than people who have only a high-school diploma, and though there are no precise estimates, the wage premium for an elite school seems to be even higher† (McArdle). This very fact entices most individuals and drives them to go for it, and do what it takes to get there. How much will college cost each individual? This question of course is dependent on a lot of different factors including how long you attend and what lender you use, and what college you are attending. â€Å"The president and the first lady also racked up $40,000 each attending Harvard Law School. Including undergraduate loans, the Obamas owed a combined $120,000 after college† (Soave). The Obama administration is taking action to help each individual decide which college to go to by putting together a â€Å"rating system† for each college that will help determine which college you save you money in the long run. â€Å"We need to rate colleges on who’s offering the best value so students and taxpayers can get a bigger bang for their buck, Obama said. He wants the rating system in place by the fall of 2015. Colleges that rank higher than their peers would get more federal financial aid† (Summer). When the new ranking system is in order it seems it will drive colleges to want to rank higher so that college students will want to attend their schools and can attend financially speaking. It will be easier for all of society to decide where they should be attending and where they should not. So you graduated, now what? Life after you’ve received a diploma sometimes is a little harder than one would expect. Some people are over-qualified, some are under-qualified. â€Å"The idea that there are too many overqualified college graduates and too many underqualified job candidates may seem contradictory. But the mismatch partly has to do with what students are choosing to study, says ManpowerGroup president Jonas Prising. † (Wolverson). Students should be more conscience about what they are exactly studying. They also should think about getting help with those decisions by using a counselor in the college that they are choosing. â€Å"Young college grads with an education or engineering major are more likely to find a job that matches the rigor of their college degree than are grads who majored in the humanities, according to 2009 Labor Department data† (Wolverson). In the end, what classes you chose and what degree you have will determine what job you will hopefully get. When all of your studying is done and all the degrees have been handed out, colleges today will help place you in a job that is fitting for your degree. This help can be found by going into the counseling services and asking for employment options. There are also many resources online that will help you with employment but one must be careful who they give their personal information to online over the internet. Another way to start out after college is to take an internship. â€Å"According to a study at Northwestern University, 64 percent of interns are eventually offered jobs with their host employers† (Combs). Although most internships are unpaid, they might lead to being hired, or lead to another position at a different company. However, some people find that when it comes time to apply for a job or an internship, the economy proves them to be scarce. â€Å"The percentage of Americans in the labor force, arguably the most important measure of economic health, dropped to a 34-year low in May. † (Foroohar) It is very important to research the degree that you desire beforehand. Most colleges have on the web site how â€Å"employable† one might be with a certain degree. Doing your homework before signing up for college will be worth your time.

Development of Distinctive Ecologies along Routeways free essay sample

Discuss the ways in which distinctive geologies can develop along reroutes (10 marks) Reroutes such as roads, railways and canals can provide habitats for many species of plant and insect life because they often act as protected areas in which ecological succession can occur. There are several ways in which this can happen. One way in which geologies can develop along reroutes is that plant seeds, e. G.Oxford ragwort or befuddle, that have become windborne can be transported along by cars or trains and are often planted in railway sidings or along grass verges next to main roads. In the case of roads, nitrogen in exhaust fumes can be beneficial to the growth of some species of wildflower, which encourages them to spread further along the protective area Of the grass verge, which is an area almost untouched by human interference due to its proximity to heavy traffic, therefore meaning that plant species have a lot of freedom to grow and spread. We will write a custom essay sample on Development of Distinctive Ecologies along Routeways or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This in turn then encourages an increase in plant, bird and animal life along the route, creating a diverse ecosystem such as along the MM corridor, which has come a home to kestrels and other birds of prey due to the increase in the number of insects and small mammals who inhabit the area. In addition, some human activities along reroutes can affect the types of plant species that can be found there.For example, the spreading of salt/grit on roads in icy conditions can lead to holiness (salt-loving plants) inhabiting the area, and as many grass verges are regularly maintained by weeding/mowing, natural succession can sometimes be restricted due to the fact that plant species are not allowed to grow naturally and can sometimes be managed by he use of chemical pesticides, possibly resulting in a plagioclase. Furthermore, forestation by groups such as the highways agency (who have planted over 1. Billion trees in order to soften noise and make reroutes aesthetically pleasing) can intr oduce new species of trees to an area where they may not normally have grown. All of these factors can heavily influence ecosystems along main roads and often mean that they are distinctive and unique to ecosystems that occur naturally elsewhere. Railways are also areas where distinctive geologies can form, mostly because non-native plant species re transported along them and end up colonizing areas along tracks where they would otherwise not have been found.Due to the restriction of human access to tracks, areas alongside rail reroutes are isolated and largely free of human interference. This, as in the case of roads, encourages wildlife such as badgers and urban foxes to live there and provides nesting sites for many birds. The natural succession of plant life in Britain is oak woodland, and as such areas along railways are often wooded due to their undisturbed nature. However in recent years, large areas Of woodland have been removed byNetwork Rail in areas such as Grange Park in Enfield, causing the destruction of habitats and again creating a plagioclase due to the interrupted succession. In conclusion, the mix of natural and human factors that is present along reroutes result in very distinct and unique ecosystems that are made up of species of plant and wildlife that would not always naturally grow together. Ecosystems along reroutes can either be heavily managed or allowed to go through ecological succession naturally, and this can significantly affect the types and amounts of species that develop in an area.