Essay about Coca Cola Marketing Report - 1368 Words

Coca Colas mission statement is broad and impressive, including, To refresh the world, To inspire moments of optimism, and To create value and make a difference. These goals are a big part of the companys marketing campaign, which includes memorable slogans like â€Å"I’d like to buy the world a Coke†, â€Å"Have a Coke and a Smile†, and the most recent â€Å"Open Happiness†. All of these campaigns express a broad theme in order to connect with people from all cultures and backgrounds. Coca Cola has always had a diverse marketing strategy that includes TV commercials, live events, and most recently internet advertising. In early days, Coca Colas marketing was primarily through print and radio. May 29, 1886, the first print advertisement for†¦show more content†¦Coca Colas TV endeavors were fairly small until 1956 when they switched advertisement agencies to McCann Erickson. The number of ads and their production standards increased significantly from 1956 to 1963. In 1963, McCann developed the Things Go Better with Coke campaign, which proved to have worldwide appeal. The expression deliberately translated readily into every major language, turning it into one of the first successful international advertising campaigns. Coca Cola has a history of using their marketing power to send messages about real world issues, which fully embraces their mission statement. In the mid-1970s, the United States was in a state of political uncertainty due to the Watergate scandal and the resignation of President Richard Nixon. They took this as a challenge to remind Americans of their countrys positive values. The Look Up, America campaign showed scenes Americans could be proud of. These commercials showed scenes from typical American life, from professional athletes to ranchers. Each commercial had an announcer who said, â€Å"no matter what you’re doing or where you are, look up for the real things.† These commercials slowly evolved into a new cheerful campaign to celebrate the countries bicentennial birthday 1976. In 1979 Coca Cola introduce one of the most memorable commercials of all time, featuring Mean Joe Greene. These television campaigns slowly evolved while making Coca Cola oneShow MoreRelatedMarketing Strategy Of Coca Cola1664 Words   |  7 Pages A Marketing Strategy comprises of many components which are associated with each other and incorporate a company s publicising goals. Coca-Cola is a foremost example for successful marketing brand that is known and adored all over the world. The origin of a strong Marketing Strategy consists of a proper analysis, exploring all important factors which are required to achieve a desired target. 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